Transforming F1: How female and Gen Z fandom is shaping the sport’s future

Transforming F1: How female and Gen Z fandom is shaping the sport’s future

Cadence Wille comes from a family steeped in car and motorsport culture. Her maternal grandfather was an automotive technician. Her dad’s family ran a classic car museum and racetrack. But she didn’t start watching Formula One until 2020. And once

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