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The Ice Bucket Challenge is back, minus ALS. Not everyone is thrilled about the rebrand

The Ice Bucket Challenge is back, minus ALS. Not everyone is thrilled about the rebrand

For some, seeing the Ice Bucket Challenge videos in their feeds again may bring about a sense of nostalgia. But within the ALS community, where there's still no cure and the mean survival time is two to five years, it's more divisive.

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