Loblaw takes PC Optimum charge in Q4 as more customers redeem loyalty points

Loblaw Companies Ltd. is seeing more participation in its popular PC Optimum loyalty program — and more points being redeemed at checkout. Customers redeemed more than a billion dollars' worth of Optimum points in 2024, according to Loblaw's annual report. There are more than 17 million active Optimum users. The strength of the program caused […]

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