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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

Rhode, Hailey Bieber's makeup and skincare brand, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.Elf

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