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‘Christmas creep’ is here as the retail season starts early. But is it about consumerism or comfort?

‘Christmas creep’ is here as the retail season starts early. But is it about consumerism or comfort?

If it seems like the Christmas shopping season starts earlier every year, you're not wrong. In response to growing customer demand, stores of all stripes brought out their festive collections weeks before the unofficial start of the holiday shopping season.

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