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Fictional movie characters are chasing ‘authenticity’ on TikTok to get your attention

Fictional movie characters are chasing ‘authenticity’ on TikTok to get your attention

Skye Riley Nation is a TikTok page serving as a clever marketing campaign for the movie Smile 2 that's that experts say is an effective example of blurring reality and fiction on social media to attract new audiences and engage people who are in on the secret. 

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