Negative stories about Rogers Stadium are ‘branding poison’ for the sponsor, marketers say

Negative stories about Rogers Stadium are ‘branding poison’ for the sponsor, marketers say

TORONTO — As a marketing expert, Markus Giesler was aghast after hearing Coldplay frontman Chris Martin blast Toronto's brand new Rogers Stadium onstage.
"It sent shivers down my spine," Giesler said of Martin's comments at the 50,000-capacity venue built to

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