Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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Within moon's reach, Artemis II mission breaks distance record set by Apollo 13
Star

August 28, 2022

Within moon’s reach, Artemis II mission breaks distance record set by Apollo 13

At 1:57 p.m. ET, Artemis II’s Orion spacecraft broke the…

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Project Hail Mary and Artemis II's launch reflect a long parallel between NASA and Hollywood
Star

August 28, 2022

Project Hail Mary and Artemis II’s launch reflect a long parallel between NASA and Hollywood

Longtime friends and near-equally longtime collaborators Phil Lord and Chris…

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'Months, not years': U.S. pushes to beat China back to moon
Star

August 28, 2022

‘Months, not years’: U.S. pushes to beat China back to moon

NASA’s Artemis program has drawn attention for its plan to…

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Busy days in space after Artemis II astronauts leave Earth's orbit and head for moon
Star

August 28, 2022

Busy days in space after Artemis II astronauts leave Earth’s orbit and head for moon

The Artemis II moon mission is off to a near-perfect…

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Artemis II crew won't head straight to the moon. Here's what comes next
Star

August 28, 2022

Artemis II crew won’t head straight to the moon. Here’s what comes next

It’s an exciting moment as four intrepid astronauts — the…

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Take a look inside the capsule taking the Artemis II lunar mission crew around the moon
Star

August 28, 2022

Take a look inside the capsule taking the Artemis II lunar mission crew around the moon

Think of it like a long family trip, with everyone…

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The best part of astronaut training? For Canada's Jeremy Hansen, it's all the simulated deaths
Star

August 28, 2022

The best part of astronaut training? For Canada’s Jeremy Hansen, it’s all the simulated deaths

If all goes as planned, some time early next year,…

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Census day arrives Tuesday. What happens if you don't fill it out?
Star

August 17, 2022

Census day arrives Tuesday. What happens if you don’t fill it out?

The deadline to submit the completed 2026 census form comes…

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Canada has a doctor shortage. So why can't thousands of foreign-trained physicians practise here?
Star

July 6, 2022

Canada has a doctor shortage. So why can’t thousands of foreign-trained physicians practise here?

This story is part of Welcome to Canada, a CBC News…

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