Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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COP climate talks aren't working and need an overhaul, climate leaders say in letter
Star

November 11, 2024

COP climate talks aren’t working and need an overhaul, climate leaders say in letter

A group of former leaders and climate experts say the…

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UN climate talks haven't improved Earth's climate prognosis in 3 years
Star

November 11, 2024

UN climate talks haven’t improved Earth’s climate prognosis in 3 years

For the third straight year, efforts to fight climate change…

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TikTok tells users app service is 'back in the U.S.' after brief shutdown over ban
Star

November 7, 2024

TikTok tells users app service is ‘back in the U.S.’ after brief shutdown over ban

TikTok said on Sunday it was restoring its service in…

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Trump will 'most likely' give TikTok a 90-day reprieve from ban scheduled Sunday
Star

November 7, 2024

Trump will ‘most likely’ give TikTok a 90-day reprieve from ban scheduled Sunday

U.S. president-elect Donald Trump on Saturday said he would “most…

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What TikTok could look like for users in the U.S. — and around the world — if it goes dark
Star

November 7, 2024

What TikTok could look like for users in the U.S. — and around the world — if it goes dark

With just days to go until the U.S. Supreme Court…

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Why do U.S. lawmakers want to ban TikTok? What to know ahead of today's U.S. Supreme Court hearing
Star

November 7, 2024

Why do U.S. lawmakers want to ban TikTok? What to know ahead of today’s U.S. Supreme Court hearing

The company that owns TikTok goes to the U.S. Supreme…

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High-speed rail line with 300 km/h trains will run between Toronto and Quebec City, Trudeau announces
Star

November 7, 2024

High-speed rail line with 300 km/h trains will run between Toronto and Quebec City, Trudeau announces

The Liberal government launched a six-year $3.9 billion design and…

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Canada, U.S. discussing potential tariff exemptions after White House prompts trade chaos
Star

November 1, 2024

Canada, U.S. discussing potential tariff exemptions after White House prompts trade chaos

Prime Minister Justin Trudeau and his U.S. counterpart spoke by…

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Trump defends his trade war. But an ally hints at de-escalation
Star

November 1, 2024

Trump defends his trade war. But an ally hints at de-escalation

On the day he launched a trade war, U.S. President…

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