Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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Stephen Harper appointed chairman of Alberta Investment Management Corporation
Star

November 20, 2024

Stephen Harper appointed chairman of Alberta Investment Management Corporation

Former prime minister Stephen Harper has been appointed the new…

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Canadian WNBAers embracing women's hoopla — the good and bad
Star

November 20, 2024

Canadian WNBAers embracing women’s hoopla — the good and bad

From March through September there was palpable, permeable excitement. Women’s…

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2-year-old gorilla Eyare died after hydraulic door mistakenly activated, Calgary Zoo confirms
Star

November 20, 2024

2-year-old gorilla Eyare died after hydraulic door mistakenly activated, Calgary Zoo confirms

Calgary Zoo officials confirmed on Wednesday that the recent death…

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Man pleads guilty to unprovoked fatal stabbing of 16-year-old at Toronto subway station
Star

November 20, 2024

Man pleads guilty to unprovoked fatal stabbing of 16-year-old at Toronto subway station

Jordan O’Brien-Tobin, the man who stabbed a 16-year-old to death…

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P.E.I. school faces backlash for planning to remove memorials to students who have died
Star

November 20, 2024

P.E.I. school faces backlash for planning to remove memorials to students who have died

A central P.E.I. school’s decision to remove tributes to students…

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The PWHL is a gift for queer hockey fans like me
Star

November 20, 2024

The PWHL is a gift for queer hockey fans like me

From kiss cams to advertising, Mel Brown writes they haven’t…

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How this seniors' home is using AirTags to give residents more freedom
Star

November 20, 2024

How this seniors’ home is using AirTags to give residents more freedom

Résidence Outremont is using AirTags to track its seniors, offering…

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This Toronto music school was featured on a Taylor Swift album. Now it's hoping to expand
Star

November 20, 2024

This Toronto music school was featured on a Taylor Swift album. Now it’s hoping to expand

A Toronto music school featured on one of Taylor Swift’s…

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Alleged 'potato cartel' accused of conspiring to raise price of frozen fries, tater tots across U.S.
Star

November 20, 2024

Alleged ‘potato cartel’ accused of conspiring to raise price of frozen fries, tater tots across U.S.

Two proposed class actions filed this week in U.S. District…

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