Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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Trump wants to go back to 1913. Canadians and Americans will suffer the consequences
Star

November 26, 2024

Trump wants to go back to 1913. Canadians and Americans will suffer the consequences

Canadians have taken Donald Trump’s threats of trade action —…

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Trump tariffs, Canadian counter tariffs now in effect as deadline passes
Star

November 26, 2024

Trump tariffs, Canadian counter tariffs now in effect as deadline passes

With no indication that U.S. President Donald Trump has reversed…

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Trudeau in Florida to meet with Trump in wake of tariff threat
Star

November 26, 2024

Trudeau in Florida to meet with Trump in wake of tariff threat

Prime Minister Justin Trudeau is in Palm Beach, Fla., to…

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Mexico steels itself for the return of a hostile President Trump
Star

November 26, 2024

Mexico steels itself for the return of a hostile President Trump

Mexican President Claudia Sheinbaum got a foretaste of what dealing with…

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Trudeau meets with the premiers as Trump ramps up his threats against Canada
Star

November 26, 2024

Trudeau meets with the premiers as Trump ramps up his threats against Canada

Prime Minister Justin Trudeau and the premiers met Wednesday to discuss…

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Trump's tariffs would crush Canada's economy. Why some industry leaders are calling his bluff
Star

November 26, 2024

Trump’s tariffs would crush Canada’s economy. Why some industry leaders are calling his bluff

Donald Trump’s threat of a 25 per cent tariff on imported goods would…

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Trump vows to impose 25% tariff on Canadian goods on 1st day in office
Star

November 26, 2024

Trump vows to impose 25% tariff on Canadian goods on 1st day in office

Donald Trump has levelled his most severe threat against Canada…

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LifeLabs data breach report released after firm loses 4-year bid to keep it quiet
Star

November 25, 2024

LifeLabs data breach report released after firm loses 4-year bid to keep it quiet

A statement from the privacy commissioners of both Ontario and…

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Cancer patient injured after flight, says Air Canada staff failed to properly secure her to wheelchair
Star

November 25, 2024

Cancer patient injured after flight, says Air Canada staff failed to properly secure her to wheelchair

Vito and Sheila Rizzuto booked a trip to Miami after…

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