Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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Blood test that can screen for 50+ cancers now for sale in Canada, at $2,099
Star

November 30, 2024

Blood test that can screen for 50+ cancers now for sale in Canada, at $2,099

It’s an idea that thrills cancer researchers: a blood test…

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Black plastics may contain toxic compounds that can leach into food, experts say
Star

November 30, 2024

Black plastics may contain toxic compounds that can leach into food, experts say

Fire retardants — including toxic, regulated compounds — were found…

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Why orcas wear dead salmon as 'hats' remains a mystery, scientists say
Star

November 30, 2024

Why orcas wear dead salmon as ‘hats’ remains a mystery, scientists say

In what may seem like a call-back to 1980s whale…

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Spare some digital change? In India, many transgender people use QR codes to beg
Star

November 30, 2024

Spare some digital change? In India, many transgender people use QR codes to beg

Managing money online is becoming increasingly widespread in India as…

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Media outlets, including CBC, sue ChatGPT creator
Star

November 30, 2024

Media outlets, including CBC, sue ChatGPT creator

A group of Canadian news outlets — including CBC/Radio-Canada, Postmedia,…

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Notorious Quebec hit man wanted to have La Presse journalist killed for $100K
Star

November 29, 2024

Notorious Quebec hit man wanted to have La Presse journalist killed for $100K

A threat recently made public revealed Frédérick Silva had a…

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John Herdman steps down as Toronto FC head coach after drone-spying scandal
Star

November 29, 2024

John Herdman steps down as Toronto FC head coach after drone-spying scandal

John Herdman, embroiled in the drone-spying scandal that has dogged…

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Yukon amends its Municipal Act to offer alternative to oath of allegiance
Star

November 29, 2024

Yukon amends its Municipal Act to offer alternative to oath of allegiance

The Yukon government has amended its regulation around taking the…

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Conservatives plan to use Jagmeet Singh's own words in latest non-confidence motion
Star

November 29, 2024

Conservatives plan to use Jagmeet Singh’s own words in latest non-confidence motion

The Conservatives plan to bring forward a non-confidence motion next…

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