Articles

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

Text with M3GAN and clock in at the Severance office — immersive experiences are changing how we watch

The internet’s favourite killer AI doll is back, and this time, movie audiences can slide into M3GAN’s DMs via chatbot technology. These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV’s Severance, are immersive marketing strategies experts say can help build engagement among fans who crave authenticity.

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An American constitutional crisis brews in a Central American prison

An American constitutional crisis brews in a Central American prison

U.S. President Donald Trump has done numerous things in his second term that have been deemed authoritarian. But there’s one line he hasn’t crossed, at least not yet. He has not wilfully, clearly, defied a court order, crossing the Rubicon into a constitutional no man’s land where there are no rules. Until now.

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Notre-Dame Cathedral to reopen after 2019 fire. It's not the first time it needed saving
Star

December 7, 2024

Notre-Dame Cathedral to reopen after 2019 fire. It’s not the first time it needed saving

Day 65:57How Victor Hugo helped save Notre Dame, nearly 300…

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Minnesota Frost score 3 goals in final period to upend Toronto Sceptres
Star

December 7, 2024

Minnesota Frost score 3 goals in final period to upend Toronto Sceptres

Britta Curl-Salemme scored twice, including the game-winner, for the Minnesota…

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Toronto holiday market organizers apologize after AI-generated art sold at fair
Star

December 7, 2024

Toronto holiday market organizers apologize after AI-generated art sold at fair

The Town of York Historical Society issued an apology and…

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A huge hack of U.S. phone companies means your text messages may not be safe
Star

December 7, 2024

A huge hack of U.S. phone companies means your text messages may not be safe

After a massive cyberattack on U.S. telecom firms and dozens…

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A huge hack of U.S. phone companies means your text messages may not be safe
Star

December 7, 2024

A huge hack of U.S. phone companies means your text messages may not be safe

After a massive cyberattack on U.S. telecom firms and dozens…

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Savanna Pikuyak was a future Inuk leader whose murder harmed the whole community
Star

December 7, 2024

Savanna Pikuyak was a future Inuk leader whose murder harmed the whole community

Savanna Pikuyak was a bright, promising young woman whose murder…

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Ottawa mother 'walked through fire' to save son from burning house, family member says
Star

December 7, 2024

Ottawa mother ‘walked through fire’ to save son from burning house, family member says

Stephanie McDougall was badly injured in the Tuesday night fire…

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As the Archbishop of Toronto becomes a cardinal, some praise his humility. Others say he's out of touch
Star

December 7, 2024

As the Archbishop of Toronto becomes a cardinal, some praise his humility. Others say he’s out of touch

Archbishop of Toronto Francis Leo formally joins the College of…

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International student permit cuts are pushing away prospective students, experts say
Star

December 7, 2024

International student permit cuts are pushing away prospective students, experts say

The people who run Canada’s universities and colleges are warning…

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